Christine Ashton has one of the most senior IT jobs with energy giant BP, yet she jokingly refers to herself as "chief stirrer". In fact, that is an apt description for the role of "bridger" between business and IT that she has been promoting since co-founding the BCS Business-IT Interface Specialist Group in 1999. "Bridgers do not just liaise between business and IT," Ashton said. "They are like entrepreneurs, creating added value." Indeed, the Business-IT Interface Specialist Group said, "Bridgers have a role in helping businesses understand how IT fits and supports strategy -including new opportunities, helping to build business strategy with systems embedded, and developing IT strategy to deliver maximum benefit."
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