McCain Foods gets real with new packaging to make a healthier consumer connection

摘要

With Canadian consumers increasingly demanding greater use of real food ingredients in their packaged-foodproducts,Toronto-headquartered frozen-foods giant McCain Foods has embarked on a comprehensive rebranding and repackaging of the company's It's all good range of frozen pizzas, pizza pockets, and potato products across Canada-securing the services of branding specialists Anthem Worldwide to bring its vision to life on the supermarkets freezer shelves.