A WHOLE NEW TECH RIDE

摘要

Eyeballs. Footprints. These were seductive words for European investors during the spectacular tech runup last winter. Eyeballs meant customers, and Vodafone AirTouch PLC spent $12,000 for each one in its $163 billion takeover of Mannesmann. Footprints meant reach, and investors cheered as Dutch TV giant United Pan-European Communications (UPC) gobbled up cable companies from France to Poland.