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HOW WELL DOES WAL-MART TRAVEL?

机译:沃尔玛旅行情况如何?

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In the decade since Wal-Mart Stores Inc. began its international exploits with a joint venture in Mex-ico, its record abroad has been full of merchandising missteps and management upheaval. Such blunders explain why German shopper Claudia Gittel grouses about the meat selection at the Wal-Mart in Esslingen and how the prices were lower when local chain In-terspar ran the store. And why rival retailers from Brazil to South Korea scoff at Wal-Mart's product choices and "cookie-cutter" outlets. "We don't see Wal-Mart as a threat anymore," sniffs Hong Sun Sang, assistant manager for E-Mart, a 35-store chain in South Korea.
机译:自沃尔玛(Wal-Mart Stores Inc.)通过与Mex-ico的合资企业开始其国际业务以来的十年中,其在国外的记录充满了商品失误和管理剧变。这样的错误解释了为什么德国购物者克劳迪娅·吉特尔(Claudia Gittel)抱怨在埃斯林根(Esslingen)沃尔玛(Wal-Mart)的肉类选择以及当地连锁店英特斯帕(In-terspar)经营商店时价格如何降低。以及为什么从巴西到韩国的竞争对手零售商都对沃尔玛的产品选择和“小甜饼”商店sc之以鼻。 “我们不再将沃尔玛视为威胁,”韩国35家连锁店E-Mart的助理经理Hong Sun Sang嗅到。

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