Toyota's Large-Pickup Identity Crisis

摘要

For more than a decade the smart money said Toyota Motor and other Asian automakers would win over the outdoor-loving drivers of big pickups made by General Motors and Ford Motor and wrest control of that profitable U.S. market segment just as they had with cars. It never happened. The Japanese makers instead lured truck buyers who resemble car owners rather than die-hard truck lovers. Now sales of large pickups such as GM's Chevrolet Silverado and Ford's F-150 are rebounding, and Toyota and Nissan Motor's failure to attract the truly devoted pickup buyers means less cash in their coffers.