CSR can spur imagination as the effort is made to give back to society while connecting to something of meaning within an organization. In 2009, members of Microsoft's Photography Club collaborated with the Microsoft Corporate Giving Campaign to create a fine-art photography book to raise money for United Way Worldwide. More than 450 photographers at Microsoft donated their time, talent and portfolios to create the book. Involvement grew to over 500 photographers in 2010 and over 700 in 2011, and Photography Club members can count the time on the project as volunteer hours.
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机译:CSR可以激发人们的想象力,因为它会尽力回馈社会,同时与组织内的某些意义相联系。 2009年,Microsoft摄影俱乐部的成员与Microsoft企业捐赠活动合作,创作了一本精美的摄影书,为United Way Worldwide筹集资金。微软的450多位摄影师捐赠了他们的时间,才华和作品集来创作这本书。参与人数在2010年增加到500多名,在2011年增加到700多名,摄影俱乐部成员可以将参与该项目的时间视为志愿者时间。
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