The Greenspan Of Google

摘要

Fraser Cain realized on Mar. 2 that his 12-year-old astronomy website had lost 20 percent of its traffic in five days. The quality of the writing on Universe Today hadn't deteriorated, nor was there a redesign that irked readers. The problem was Google. Like every Web business, Universe Today gets a sizable portion of its traffic via Google, which accounts for 65 percent of U.S. Web searches, according to Nielsen. Occasionally, Google tinkers with the way it ranks search results-and it did just that on Feb. 25.