The second you enter a Whole Foods, The Treatment hits you. Produce is arranged by hue and put in black 1 bins, making the color pop. "People haye to remember that they've been primed," says retail consultant Martin Lindstrom."IfI can give you the impression that everything is as fresh as can be, you'll be prepared to spend more." Ask employees to do things for you. Want a half a melon when only whole ones are for sale? Ask someone to cut it in half for you and sell it for half the price. Ask someone to open a box of cookies if you want to try one.
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