NatEx bakes a trans-Pennine campaign to bridge roll divide

摘要

Language can also divide us at home when we discover radically different regional words for the same everyday items. Like bread rolls, as National Express has highlighted on coach backs promoting its service spanning the cultural chasms that separate Liverpool, Manchester and Leeds. David Slater first spotted the campaign on this Caetano Levante of Selwyns in Liverpool. 'My dad was a native of Scarborough and he always called bread rolls "breadcakes",' he tells me.