This paper discusses how landscape transformations and uses redefine the features of urban and non-urban (sub-extra-urban, or rural) contexts in collective imaginaries, and their role as a key element in planning policies. More specifically, the study investigates landscape transformationprocesses by discussing changes in the perception of the territory among inhabitants and visitors. As argued in this paper, due to its use as a cultural, economic, and political tool, landscape strongly in fluences territorial marketing strategies and individual living choices, contributingto the rise of new issues on the urban question. This argument is based on research into the social perception of landscape in the mountain area of Montagnoli, near Madonna di Campiglio, in the Trentino Province (Northern Italy), where a project for a water storage basin for artificial snowmakingcaused significant material and cultural changes to the territory. Using this case study, the paper discusses the role of nature in the evolution of the founding myths of an urban environment.
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