Green Building Is in the Batter

摘要

It is commonplace to profess that sustainability should never be treated as an extra, an add-on, a package of options like those listed on the window sticker of a new car. Sustainability is supposed to be baked into the batter, not swirled around like icing. In practice, things are a little more crumbly. Green is still seen by many (including numerous CFOs) as a choice, an addition that often calls for a business case to be made.