Future Partners: The Web and TV

摘要

As the Internet continues its development as a delivery medium for video, the race is on for marketers to find the most effective strategy to monetize content. While currently, the majority of streams are delivering short, to-the-point clips focused on news, comedy, sports, special-interest or user-generated content, major television and movie studios are entering the marketplace. The current big idea in Web TV uses flash-based video players streaming directly from network Websites. Aggregators like NBC Universal's Hulu combine multiple studio content into a single, easy-to-use interface. The video is of high quality, has the capacity to access large catalogs and is ad-supported. In general, one or two advertisers own three to five 15- or 30-second spots.