As the Internet continues its development as a delivery medium for video, the race is on for marketers to find the most effective strategy to monetize content. While currently, the majority of streams are delivering short, to-the-point clips focused on news, comedy, sports, special-interest or user-generated content, major television and movie studios are entering the marketplace. The current big idea in Web TV uses flash-based video players streaming directly from network Websites. Aggregators like NBC Universal's Hulu combine multiple studio content into a single, easy-to-use interface. The video is of high quality, has the capacity to access large catalogs and is ad-supported. In general, one or two advertisers own three to five 15- or 30-second spots.
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机译：随着Internet继续发展为视频的交付媒体，营销人员正在争相寻找最有效的内容获利策略。虽然目前，大多数流媒体正在提供针对新闻，喜剧，体育，特殊兴趣或用户生成的内容的简短短片，主要的电视和电影制片厂正在进入市场。 Web TV当前的大创意是直接从网络网站流式传输基于Flash的视频播放器。 NBC Universal的Hulu等聚合器将多个工作室内容组合到一个易于使用的界面中。该视频质量高，具有访问大型目录的能力并且受广告支持。通常，一两个广告商拥有三到五个15或30秒的广告位。
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