NBC: Betting on Olympics, Voice to Launch New Hits

摘要

Strategy: Utilize the strength of The Voice and the 2014 Winter Olympics to launch new hits, with a focus on family comedies and character-based procedural dramas. NBC will go into next fall with TV's No. 1 reality show in The Voice and two returning rookie dramas in Revolution and Chicago Fire, but after failing to launch a new comedy hit and a dismal midseason track record, the network still has plenty of holes to fill. It is betting on a better 2013-14 thanks to its two golden opportunities to launch a schedule-using Sunday Night Football and The Voice in fall and the network's broadcast of the Winter Olympics next February.