The History Channel turned the Sept. 1 premiere of Houdini into a special event. Starring Oscar-winner Adrien Brody-a big name for viewers and advertisers alike-the miniseries debuted to 3.7 million, but planning on the ad side had begun 12-15 months earlier when the network sat down with potential sponsors and came up with custom ads from brands such as Capital One, Chrysler and Geico, alt around the theme of magic. "The viewer is actually more engaged on these custom commercials," says David DeSocio, senior VP of ad sales partnerships for A+E Networks. "They have a better feeling about the brand and are more likely to convert to purchase behavior."
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机译：历史频道将Houdini的9月1日首映式转变为一项特别活动。由奥斯卡奖得主阿德里安·布罗迪（Adrien Brody）主演的电视剧在观众和广告商中都广为人知，该短剧首次上映时达到370万，但在广告方面的计划已经在12-15个月前开始，当时该网络与潜在的赞助商坐下来并提出了定制广告来自Capital One，克莱斯勒和Geico等品牌的产品都围绕着魔术主题。 A + E Networks广告销售合作伙伴关系高级副总裁David DeSocio说：“观众实际上对这些定制广告更加感兴趣。” “他们对品牌的感觉更好，并且更有可能转变为购买行为。”
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