CBS Parks Lexus in Thursday NFL Halftime

摘要

CBS has kicked off advertising sales of its new Thursday Night NFL franchise by signing luxury automaker Lexus as the sponsor of its halftime show. Lexus had been the halftime show sponsor of Thursday Night Football on the NFL Network. This season, the league is looking to boost viewership on Thursday by having CBS and the NFL Network simulcast primetime games during the first half of the season. The ad sales teams at the NFL and CBS have been working together to try to persuade incumbent advertisers on the NFL Network to step up to the simulcast, which is expected to have significantly higher ratings than last year's games had on the cable network alone.