With its associations to lean muscle mass and satiety claims, whey protein continues to be an ingredient of interest to beverage manufacturers. According to Mintel's Global New Products Database, from March 2012 to August 2012,19 new beverages were released that contain whey protein. Product releases featured a number of formats including powders, smoothies, ready-to-drink (RTD) offerings and shots, based on the Chicago-based market research firm's data.
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