Ready for retail

摘要

Ever since my pillow pets founder jennifer telfer started promoting her now famous "As Seen on TV" product Pillow Pets, her company has stressed the product's dual purpose as a pillow and a stuffed animal. Dual-purpose products can be attractive to buyers because of their versatility. This, in turn, can offer a cost savings by replacing two items with one. Plus, the investment can be easier to justify when considering the product's various uses.