Creating a buzz

摘要

IN THE 1980 DANCE AND WEDDING ANTHEM "CELEBRATION," KOOL & THE GANG urges revelers to "celebrate good times" by bringing "your good times and your laughter, too. We gonna celebrate your party with you. Come on now ... Celebrate." The spirits industry also has plenty of reasons to celebrate as the category experienced accelerated growth for the 10th straight year, as supplier sales were up 5.3 percent, volume up 3.3. percent and retail sales totaled $90 billion in 2019, according to the Washington, D.C.-based Distilled Spirits Council of the United States (DISCUS).In 2019, spirits gained market share versus beer and wine with sales rising half of a point to 37.8 percent of the total beverage alcohol market, the association states. This represents the 10th straight year of market share gains overall, where each point of market share is worth $770 million in supplier sales revenue, it adds.In a February press release, DISCUS Chief Economist David Ozgo reported that the strongest revenue growth in spirits continues to come from high-end premium and super-premium products. He notes that those price points increased 7.6 and 7.9 percent, respectively, while product volume rose 8 and 7 percent.