Cultural Stereotypes and the Self: A Closer Examination of Implicit Self-Stereotyping

摘要

Recent research and theory on implicit self-stereotyping suggests that individuals nonconsciously incorporate stereotypes about their social groups into the self-concept; however, evidence as to whether this holds true for negative stereotypes remains limited. Using a subliminal priming measure, the current research found that women (Experiment 1) and White Americans (Experiment 2) implicitly associated the self with in-group stereotypic traits but not out-group stereotypic traits. Of importance, both groups implicitly self-stereotyped on negative in-group traits to a similar extent as they did on positive in-group traits. Moreover, exploratory analysis showed that the degree to which White Americans associated positive, but not negative, in-group stereotypes with the self was related to higher self-esteem. Implications of implicit self-stereotyping on self-esteem and stereotype-consistent behavior are discussed.