Diane Pierson, VP-marketingat Copyright Clearance Center, is responsible for marketing and product management operations at the not-for-profit rights licensing service. She is also a member of the executive team.rnMedia Business: With the recession, business media companies are looking for more ways to monetize their content. How do reprints fit that trend?rnPierson: Media companies realize that they need to change their business model because the world is changing around them. If you shift from an ad-supported revenue model to one that places more value on the content you produce, you absolutely have to charge for that content in reprint form as well as its original form.
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