Financial services firms focus on stability

摘要

For those financial services companies that have survived the economic tumult of the last several months, this has become a year to reiterate their presence and emphasize their stability and their value to current and potential clients.rnMost of the companies that spoke with BtoB said they planned to maintain or modestly increase their b-to-b marketing budgets this year, and all said they would spend more on online advertising than in 2008.rn"Online advertising is more cost-effective than print, and our feedback is that our clients tend to prefer getting their information on-rnline," said Susan Oehrig, managing director of Ambac Financial Services Group.rnThe breakneck pace at which economic news changes means those in the financial field have had to turn to the Internet for the most up-to-date information, said Jane Lauterback, exec VP and director of marketing at business communications specialist Doremus, whose clients include CFA Institute, Knight Capital Group and Russell Investments.