B-to-b publishers push marketing

摘要

Following the lead of tech media companies such as International Data Group, United Business Media and Ziff Davis Enterprise, many traditional trade publishers have announced new marketing services businesses in recent months:1. Northstar Travel Media, publisher of Travel Weekly, created a strategic marketing business unit.2. Penton Media bought a digital agency called EyeTraffic and subsequently announced the launch of Penton Marketing Services.3. Summit Media Group, publisher of Packaging World, announced a custom content unit.