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B-to-b Publishers Look To Global Opportunities

机译:商对商出版商期待全球商机

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摘要

As business media companies look for growth on a global scale, they must decide whether to build an overseas unit from the ground up, buy an existing business, enter into a joint venture, license their brands and content, or syndicate. At last week's ABM/HPP World Conference 2008 in New York, panelists shared some of their experiences with those various options, offering lessons they have learned from international relationships and transactions. The conference was a joint effort of American Business Media and the International Federation of the Periodical Press (FIPP).
机译:商业媒体公司在寻求全球规模的增长时,必须决定是从头开始建立海外业务,购买现有业务,建立合资企业,为其品牌和内容授予许可,还是联合企业。在上周于纽约举行的2008 ABM / HPP世界会议上,小组成员分享了他们在各种选择中的一些经验,并向他们提供了从国际关系和交易中吸取的经验教训。这次会议是美国商业媒体和国际期刊出版社联合会(FIPP)的共同努力。

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