Method of and system for crediting an online publisher in an affiliate marketing relationship

摘要

A method of crediting an online publisher when a user uses the online publisher to access an online advertiser using a web browser is disclosed. The online publisher displays a tracked advertisement on the user's browser, the tracked advertisement being identifiable by a publisher tracked advertisement identifier, with the online advertiser being associated with an advertising network that is hosted on an advertising network server. The online advertiser is identifiable by an advertising network identifier and an associated advertising network tracking integration code. The method comprises receiving a request from the user to access the advertising network server, directing the user to the advertising network server, setting a tracking cookie on the visitor's web browser, the tracking cookie including the publisher tracked advertisement identifier and a timestamp, redirecting the visitor's browser to a controlling server, setting a master cookie on the visitor's browser, the master cookie including the advertising network identifier and a timestamp on the user's browser, redirecting the visitor's browser to the online advertiser, allowing the user to conclude a transaction with the online advertiser, launching a confirmation page comprising a master pixel tracking integration code comprising at least one variable for the concluded transaction, sending the master pixel tracking integration code to the controlling server, checking the user's web browser for a previously set master cookie and, if the cookie is found, writing the transaction into the controlling server, crediting the advertising network specified in the cookie, and triggering the display of the advertising network tracking integration code.