Martha Willis

摘要

Asset management company OppenheimerFunds Inc. gained a lot of attention over the past 18 months with its campaign "Globalize Your Thinking," overseen by Exec VP-CMO Martha Willis. Strong awareness and favorability ratings have come the company's way during a difficult investment period and within a sales-oriented industry wedded to traditional methods. The keys to the company's recent strides, Willis said, have been its integrated approach to marketing, building brand awareness through multiple channels, and supplying educational and business tools to financial advisers, the company's prime reseller channel.