Seven Advertising Secrets Hidden in Plain Sight

摘要

There is an urban legend about an oversized semi-truck hopelessly wedged under an overpass. Perplexed engineers were scratching their heads, trying to find a solution to dislodge the truck. One expert suggested bringing in a huge crane to lift the overpass just enough to release its hold on the truck. Another suggested cutting up the truck and removing it one piece at a time. In the crowd observing all this was a small child who wondered out loud to his mother, "Why don't they just let some air out of the tires?" This obvious solution had been totally missed by the group of experts.