Quick View: Premium Tea Estate Zealong Tea Eyes Singapore Expansion

摘要

The Latest: New Zealand’s sole commercial tea estate Zealong Tea is looking to expand into Singapore, offering its premium range of organic award-winning tea to domestic consumers. The tea estate is banking on its traceability and organic offering as a key selling point, noting that consumers are increasingly concerned over safety, environmental and human rights within the supply chain. We note that Zealong Tea intends to partner with top restaurants, cafes and hotels to offer Singaporean consumers a taste of their tea, before selling its products in high-end supermarkets such as Cold Storage.