Industry Risk/Reward Index: Asia Alcoholic Drinks Risk/Rewards Index: Singapore In The Spotlight

摘要

Key View: The Asia region in our Alcoholic Drinks Risk/Rewards Index for Q120 retains its position as second most attractive regionafter NAWE (North America Western Europe). Asia has a diverse offering, with developed Asia states providing a stable environment,with a wealthy consumer base, but reaching saturation, while many emerging Asia states offer a stronger growth outlook, but withgreater risks to navigate. South Korea and China remain the top performers in Q120. In this quarter’s analysis, we take a deeper lookat Singapore’s premiumisation trend, with the country climbing the Asia ranks from 14th to 10th place.