Malaysia Loves Its Anime

摘要

Animax, Asia's "first" channel brand specialising in Japanese animation, or anime, has delivered record gains in viewership in Malaysia from the second half of last year through to this year, culminating in the channel topping ratings of Astro's popular "Variety Pack" pay-TV channels for the past seven months. According to Animax, its full-day ratings average for this year is five times that of the next best-rated channel in the pack. For January and February this year, Animax delivered four times the average full-day ratings recorded in the first six months of last year.