New product introduction is one of the most difficult yet most critical activities a manufacturing plant must tackle. Competitive companies are new product companies. They have a continuous stream of new products hitting the marketplace that excites customers and depresses competition. But smooth successful launches of new products take a lot of work and, more important, a lot of thought and communication. Launching a new product means change for a plant―in tools, material, test equipment and procedures, and quality plans. People must be trained and equipment must be changed, modified, or acquired. A plant or line faces enough challenges meeting produc-tion, quality, and cost goals each day.So how do you handle launching a new product?
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