The New Product Challenge

摘要

Recently, I've been struck by the number of companies publicly discussing their aggressive new product development plans. General Motors has announced that its Cadillac branch will introduce about one new automobile per year for the next decade. Ford intends to rebuild its Lincoln division with a series of new cars. And Boeing has revealed its new aircraft strategy, sharing how it plans to revise and update current designs-and that the business will only make radical changes if a partner helps cover development costs. These companies and their suppliers will be challenged to achieve successful launches that meet planned budgets and timelines. Certainly, businesses can no longer afford a new product launch that is 25 percent over budget and years late.