The Battle for Broadband

摘要

Telecom service providers are very well positioned to offer a superior broadband offering to end consumers. Depending on the service market, however, there are a number of different strategies service providers can employ to become successful. While developing a successful DSL offering is important in the short term, it is also important in the long term. In the short term, DSL strategy is about finding new revenue streams to spur the next phase of growth in telecom. In the long term, DSL teaches service providers valuable lessons about new emerging business models and services that shift focus from individual products to wider service portfolios and the economics around them. Based on the raw score of the diagnostic self-assessment in Figure 9, service providers can gain a high-level view as to which parts of their overall DSL strategy need focus and priori tization. IBM's telecom industry consultants can leverage their in-depth industry knowledge to work with service providers to create a robust, custom strategy for service providers making the push toward IP-based service delivery. To explore how our industry consultants can help, contact us at iibv@us.ibm.com.