Semiotics, objectivism & tourism: An anti-critique

摘要

My discussion on semiotics in tourism in ATR 38(2) (Lau, 2011) has been critiqued by Knudsen and Rickly-Boyd (2012). On the sign concept, Peirce speaks of sign (aka representamen), designatum (the object) and interpretant, the mental image created by sign on interpreter; while Saussure, abstracting from the referent (real-world objects), of signifier and signified.