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The social construction of tourism online destination image: A comparative semiotic analysis of the visual representation of Seoul

机译:旅游在线目的地形象的社会建构:首尔视觉表示的比较符号学分析

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This study examines the destination image of Seoul as represented by photographs online, and compares it to the traditional projected image found in printed brochures and guidebooks by replicating a previous study. Using visual semiotics, the social construction of tourism online destination image is investigated in terms of denotative and connotative signs. Using language-specific keyword searches, 'Seoul travel' on Naver, Google and Baidu, three demographic perspectives were examined including Korean, international English speaking and, Chinese. It was found that these different online contexts represent Seoul in different ways. Naver represents Seoul in more detail; Google and Baidu represent a mix of other destinations with Seoul connoting differences in perception, or reflecting the constraints of individual or group travel. The major findings suggest that the organic online self-representation of individual travel experiences by travelers, makes tourism as a soft power more effective, by supplementing the projected image of Seoul. (C) 2015 Elsevier Ltd. All rights reserved.
机译:这项研究检查了以在线照​​片为代表的首尔的目的地图像,并通过复制以前的研究,将其与印刷手册和指南中的传统投影图像进行了比较。利用视觉符号学,从符号性和内涵性的角度研究了旅游在线目的地形象的社会建构。通过使用特定语言的关键字搜索(Naver,Google和百度上的“首尔旅行”),研究了三种人口统计学视角,包括韩语,国际英语口语和中文。发现这些不同的在线上下文以不同的方式代表了首尔。 Naver更详细地代表了首尔; Google和百度代表了其他目的地的混合体,首尔表示感知差异,或反映了个人或团体旅行的限制。主要发现表明,通过补充首尔的预计形象,旅行者对旅行者个人旅行经历的有机在线自我表示,使旅游业作为一种软实力更加有效。 (C)2015 Elsevier Ltd.保留所有权利。

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