Building Your Brand

摘要

Good or bad, your company has a brand. It's the image it projects and the experience it delivers, Is doing good work enough? Probably not. How people perceive your drycleaning operation-in total-is your brand and affects how they respond to the services you offer. Choose to play things low-key, say, by relying on the generic "DRY CLEANER" sign above the front door to attract business and you may find yourself trying to eke out a living in the shadow of your more notable competition.