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High level strategy

机译:高层次策略

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Back in early November I had the opportunity to make a quick trip to Lexington, KY to see firsthand what Link-Belt Cranes had going on for ConExpo. Prior to the trip to Kentucky, American Cranes & Transport had just announced its intention to present "What's New at ConExpo" in the February issue. The first company to respond was Link-Belt. Among all the crane manufacturers, when it comes to product development, I have found Link-Belt to be strategic and secretive. Link-Belt is never hit or miss about the next machines in their lattice boom crawler, all-terrain, rough terrain and telescopic crawler product lines. The company anticipates market needs and will adapt its strategy when it's necessary. The company also keeps a keen eye on its competition and listens intently to its distributors and end users. Why develop a 100-ton machine because the competition has one? Why not develop a 110-ton machine that can meet the same needs as a 100 tonner? The Link-Belt product development team asks and answers tactical questions before its product development team starts working on a new model.
机译:早在11月初,我就有机会快速前往肯塔基州列克星敦,亲眼看看Link-Belt起重机在ConExpo展会上的表现。在前往肯塔基州之前,美国起重机和运输公司刚刚宣布打算在2月刊上介绍“ ConExpo的新功能”。第一家做出回应的公司是Link-Belt。在所有起重机制造商中,在产品开发方面,我发现Link-Belt具有战略性和秘密性。 Link-Belt绝对不会错过他们的桁架臂履带式履带,全地形,崎terrain地形和伸缩式履带产品系列中的下一台机器。该公司可以预测市场需求,并在必要时调整其策略。该公司还密切关注竞争,并专心听其分销商和最终用户。为什么要开发一台100吨的机器,因为有竞争?为什么不开发可以满足与100吨调色剂相同需求的110吨机器呢? Link-Belt产品开发团队在其产品开发团队开始开发新模型之前会询问并回答战术问题。

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    《American cranes & transport》 |2020年第2期|40-41|共2页
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