Whether their product is consumer goods or HVAC systems, I have two words that are the bane to all salespeople: consumer debt. These two words impact consumers' abilities to buy things. The New York Federal Reserve's Quarterly Report on Household Debt and Credit for the first quarter of 2014 showed a $129 billion increase in household debt from the previous period. The good news is that economists believe this increase is a hopeful sign. It suggests consumers are confident enough to boost their purchases bv borrowing.
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