We describe concepts to support the analysis of cell phone menu hierarchies, based on cognitive models of users and easy-to-use optimization techniques. We present an empirical study of user performance on five simple tasks of menu traversal on an example cell phone. Two of the models applied to these tasks, based on GOMS and ACT-R, give good predictions of behavior. We use the empirically supported models to create an effective evaluation and improvement process for menu hierarchies. Our work makes three main contributions: a novel and timely study of a new, very common HCI task; new versions of existing models for accurately predicting performance; and a search procedure to generate menu hierarchies that reduce traversal time, in simulation studies, by about a third.
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