Extended methods for influence maximization in dynamic networks

摘要

BackgroundThe process of rumor spreading among people can be represented as information diffusion in social network. The scale of rumor spread changes greatly depending on starting nodes. If we can select nodes that contribute to large-scale diffusion, the nodes are expected to be important for viral marketing. Given a network and the size of the starting nodes, the problem of selecting nodes for maximizing information diffusion is called influence maximization problem.