Response to the Letter to the Editor From Mayen et al Regarding Clinical Trial Recruitment and Retention of College Students With Type 1 Diabetes via Social Media: An Implementation Case Study

摘要

We are delighted to address the comments of Mayen et al1 regarding our report and applaud them for helping to enliven conversation about these evolving methods.2 Mayen et al suggest that our described methodology3 does not align with that of a case study. We disagree. The study’s substantive aim involved a comparative effectiveness pilot trial. Here, we present the study’s methodological aim, an evaluation of the implementation of social media-based recruitment. We framed this report as a case study since our goal was to describe the details of our methodological approach and to share empirical and operational insights, recognizing the limitations of a single report.