Response to the Letter to the Editor From Mayen et al Regarding “Clinical Trial Recruitment and Retention of College Students With Type 1 Diabetes via Social Media: An Implementation Case Study”

摘要

We are delighted to address the comments of Mayen et al 1 regarding our report and applaud them for helping to enliven conversation about these evolving methods. 2 Mayen et al suggest that our described methodology 3 does not align with that of a case study. We disagree. The study’s substantive aim involved a comparative effectiveness pilot trial. Here, we present the study’s methodological aim, an evaluation of the implementation of social media-based recruitment. We framed this report as a case study since our goal was to describe the details of our methodological approach and to share empirical and operational insights, recognizing the limitations of a single report.