职业教育是我国人才培养教育的重要组成部分，是培养职业人才的根本途径。职教能力决定职教水平，如何提升职教工作者的职教能力是职业教育面临的难题。当前，我国职业教育领域提倡开展职教改革，改革的思路很宽、模式也很多。我国知名职教专家戴士弘教授提出“教师职教能力培训与测评”的职教改革模式深受同行认同并被大力推广．，该改革倡导“6＋2”为原则开展职业教育教学改革。“6＋2”原则下《市场营销》课程在整体设计和单元设计上改革创新，对市场营销人才的培养有积极的作用。%Vocational education is an important way to cultivate vocational talents and therefore the improvement of teachers' teaching level in vocational colleges concerns the graduates' professional abihty. Professor DAI Shi- hong, a famous expert of vocational education in China, proposes a principle, i.e. "6+2" principle, which is of great help to the vocational teaching innovation and to the improvement of vocational teachers. The paper, using for reference "6+2" principle, discusses the innovation of the course
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