COMPUTER FOR MARKETING, MARKETING METHOD AND RECORDING MEDIUM RECORDED WITH PROGRAM FOR MARKETING

摘要

PROBLEM TO BE SOLVED: To provide a marketing method capable of easily evaluating/analyzing what kind of consciousness a customer who receives offering of articles/service of a certain company has to articles/service of the other company having relation to the articles/service.;SOLUTION: The data for advertisement promotion or sales promotion regarding the articles/service handled by a company P which offers the articles/service and the data for advertisement promotion or sales promotion regarding articles/service handled by the other company Q which attempts to execute marketing activities interlocked with the company P are referred to from all customer computer terminals connected through the Internet. This marketing system has a computer capable of receiving consciousness survey data regarding the articles/service collected from the customer computer terminal which refers to the data for sales promotion, converting them into data which can be shared by both companies and feeding them back to both companies as evaluation/analysis data (evaluation analysis data by self-customers and evaluation/analysis data by customers of the other company) to be useful in common with both companies.;COPYRIGHT: (C)2006,JPO&NCIPI