浅析中国男士内衣发展态势

摘要

In the twenty-first Century, men's consciousness of individuality and self care taste rapidly improve with the shock of modern fashion infection. The consumption of men's underwear has been changed from the random to the branding, and more young men come out from the supermarkets, stepping into men's underwear store which represents profession and fashion to buy underwear. In addition, there aren't low and peak seasons for men's underwear industry. Because there is a large population of male consumers, anyone could not ignore the huge potential of Chinese men's underwear market. So the development space of Chinese men's underwear market is tremendous.%二十一世纪的男性随着现代时尚的感染冲击，张扬个性及自我关爱追求品味的意识迅速提高，男士内衣的消费已开始由随性走向品牌化，更多的中青年男士从超市中走出来，走进代表着专业与时尚的男士内衣专卖店去消费内衣产品。另外，男士内衣行业没有淡旺季之分，由于男性消费者人口众多，任何人都不可能忽视中国的男士内衣市场及市场所蕴藏的巨大潜力，所以中国男士内衣市场发展空间极大。