UNDERJEANS rolled out by Spykar set to energise men's underwear category

摘要

As the economy and the world is adapting to the new normal, Spykar is introducing a revolution in the men's underwear category with their latest launch - UNDERJEANS; innerwear with the soul of jeans.Over the last three decades, Spykar created a whole new paradigm in fashioning denims and virtually created a new category by being consistent at bringing out new trends, every single year. With Underjeans, Spykar has endeavoured to recreate the same phenomena for the most neglected, unspoken and the most taken- for- granted garment in a man's wardrobe: "the underwear".Speaking on how this innovative product line was conceptualized, Sanjay Vakharia, CEO of Spykar Lifestyles said, "Every man loves his jeans because it represents the personality of the wearer. However, consumers are not given a chance to pair it with a like-minded, super- personal innerwear. Underjeans has been created for the lover and patron of not just Spykar, but any brand of jeans, because every jeans enthusiast deserves underjeans."