旅游原真性理论及实证研究的文献综述

摘要

The authenticity of tourism is a hot issue in the study of tourism. Tourists seek the authentic pleasure in the tourism, hoping to find the authentic cultural inheritance in tourism. However, the actual tourism development is too commercialized, and the scenic spots are mostly similar, which affects the tourism authenticity. Therefore, the development of ancient village tourism products is hardest to grasp the balance of authenticity and commercialization. This article reviews the current research situation of tourism authenticity. It is of certain guiding significance for tourism commercialization.%旅游的原真性是旅游研究中的一个热点问题。旅游者在旅游中追求的是原真性的旅游愉悦，希望在旅游中寻找到原真性的文化传承。然而，在实际的旅游开发中过分商业化，景点又过于千人一面，影响旅游原真性。因此，古村落旅游产品的开发最难把握就是原真性和商品化的平衡。文章对旅游原真性研究现状进行综述，通过对旅游原真性理论的梳理对旅游商业化有一定的指导意义。