广告设计课程“以赛促学”教学模式的研究与实践

摘要

Advertisement Design is one of the important courses of Art Design Programs in higher schools. With the rapid development of demands of the advertising industry talents, the teaching model in some colleges and universities has some limitations and lag. Based on the teaching mode of promoting study by competition, this essay discusses the deficiency of traditional teaching mode, the advantages of new teaching mode and the implementation process of the course to provide new thinking for the teaching of Advertisement Design course.%广告设计是高校艺术设计类专业的重要课程之一，与现今快速发展的广告行业人才需求相比，部分院校的教学模式存在一定的局限性和滞后性。本文从“以赛促学”的广告教学模式出发，论述了传统模式的不足、新模式的优势以及课程实施的过程，以期为广告设计课程的教学提供一种思路。