当今游客越来越注重人文精神和文化内涵，独具特色的民俗风情已成为游客选择旅游目的地的重要考虑因素。然而，随着民俗旅游的发展，一些民俗文化出现了比较严重的变迁和异化。本文以山东长岛县为案例，从旅游人类学的视角，分析民俗旅游开发中存在的问题，如民俗文化失真、民俗旅游深度开发不够、民俗文化特异性缺失等，并以此提出了深度挖掘文化内涵、民俗旅游资源合理开发、建构民俗旅游真实性等意见建议。%Today tourists increasingly pay attention to humanistic spirit and cultural connotation, unique folk customs has become an important factor to tourism destination choice. However, with the development of folk tourism, some folk culture appeared serious change and alienation. Taking Chang Dao county in Shandong Province as an example, from the perspective of tourism anthropology, analyzing the problems existing in the folk custom tourism development, such as distortion of folk culture, folk tourism depth development is not enough, lack of speciifcity of folk culture, etc., and puts forward the depth excavation culture connotation, folk tourism resources reasonable development and construction of folk tourism authenticity and advice.
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