商务英语谈判中非规约性会话的合作引导策略

摘要

商务英语谈判本着共同的沟通目的，必须相互配合才能达成有效的商贸协议。然而，商务会话因各方利益和诉求的不同，天然地充满各种非规约性的语境。如何在谈判时求同存异、去伪存真，使得商务英语会话的语境尽量贴合字面语句的本身或延伸含义，从而在合作原则引导下实现己方的商务利益最大化，是论述的主要内容。%Business English Negotiation in common communication objective must cooperate with each other to achieve effective trade agreement. However, Business conversation because of the different interests and demands is naturaly full of all kinds of non conventional context. How to seek common ground while reserving differences, discard the false and retain the true in the negotiations, make the business English conversation context to fit the literal statement itself or the extension of meaning in order to achieve their own commercial interests maximization under the guidance of cooperative principle is the main content of this thesis.