词媒体的运用是信息时代的一个必然，是互联网新兴传媒的迅猛发展在现实世界的客观反映，同时也是中国传媒在其特定政治、经济和文化语境之下的一种主动的话语选择。这类新词汇在非范畴化的框架下产生，主要是由语音（谐音）、语义、语用及社会热点产生的新词汇。词媒体的广泛使用来源于群体文化的土壤，折射出公众的“权利焦虑”与“民主自觉”，也是平民文化的民主现实主义彰显。%Chinese word media is a necessity of information time, which reflects the rapid development of Internet media in the real world and also is an active utterance choice of China＇ s media in their particular political, economic and cultural context. The new words are generating in the framework of decategorization, mainly by the way of voice （harmonics）, semantic, pragmatic and social issues. The word media is widely used primarily by group culture soil, at the same time, the popular language of network frequently reflects the public ＂right anxiety＂ and ＂democratic consciousness＂, and so it is the reveal of civilian culture on democratic realism.
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